The Only Posts You’ll Ever Really Need to Create Again.

Your Social Media, Simplified.

The sustainable content plan that makes showing up consistently for your brand simple.

Content creation doesn’t have to be a never-ending race to nowhere.

It can be a meaningful journey that drives genuine connections (and conversions) for your brand — without constantly chasing more.

Welcome to the 12 Essential Posts Strategy!

The 12 Essential Posts are the most meaningful and strategic content you can create for your brand to:


stay consistent and
active online as a brand


attract and nurture
your ideal customers


boost your sales
sustainably for the long term

These are the posts that matter. The stuff that your ideal customers want and need to know when they are trying to decide if they want to buy from you.

These are the only 12 posts you'll ever really need to create again. And you can post (and re-post) them again and again.

Sign up now for an invite to our Essential Post Live Challenge! Scroll down for details.

Ready to get off the content creation hamster wheel?

If you’re an entrepreneur who wants to show up consistently and meaningfully without feeling like social media is taking over your life, you’re in the perfect spot.

This easy, actionable, and sustainable strategy will help you:

Break Free from the Overwhelm:

Say goodbye to burnout by creating the most essential posts for your brand (that you can post again and again).

Focus More on What Really Matters:

Cut out the clutter by focusing on content that genuinely resonates with your brand and your audience.

Stay Consistent Without Chasing Trends:

Post regularly with ease! Create a sustainable plan that doesn’t involve hopping on the new trend train every week.

Turn Your Followers into Happy Customers:

Take your audience on a genuine sales journey by sharing the deeper meaning behind your brand and offers

With this strategy, we’ll take your content creation process from the constant chore of chasing more to a posting plan that’s actually doable, feels meaningful and genuinely converts for your brand. 🤗

Sign Up Today!

12 Essential Posts Strategy

Join Now and Gain Instant Access to:

  • 12 Essential Content Themes:
    Unpack the core messaging themes that build the foundation of your brand’s online presence (and that you can share again and again!)

  • Sustainable Posting Plans:
    Learn how to strategically share your Essential Posts to keep your content fresh and engaging - while keeping it super simple for you!

  • Caption Templates and Suggested Visuals:
    Plug-n-play caption templates you can use for your posts. Plus, suggested visuals you can easily pair with your caption!

  • Plug-n-Play Prompts for Chat GPT:
    Prompts to use with your favorite AI tool that will help you easily craft each post! Let AI do the "heavy lifting" then tweak it to make sure it's perfect for you.

  • Supplemental Strategies:
    Learn easy additional strategies you can use to see even better results, based on your goals. Mix these into your Essential Strategy, whenever you want to.

  • Extra Workbooks and Resources:
    Interactive workbooks, checklists, content calendars, action plans (and more) galore, to help you work through this course.

Enroll today to snag the best deal ever!

$97 only $47

And as a special bonus: when you sign up now, you’ll receive an exclusive invite to our Essential Post Live Challenge for free! Scroll down for details.

STUDENT LOVE

STUDENT LOVE ❤

Early Bird Bonus

JOIN
THE
CHALL
ENGE

12 ESSENTIAL POSTS LIVE CHALLENGE

STARTS ON: JANUARY 14

Let’s Create 12 Posts in 12 Days, Together.

Ready to create your posts with like-minded entrepreneurs to help you brainstorm ideas, give you feedback and dish up air-high-fives along the way?

Join the course today to get an exclusive invite to our bonus Live Challenge!

($97 value)

HERE’S HOW IT’S GOING DOWN:

  • Kickstart Your Content with Kinsey:
    Dive into the challenge with a live kickoff session on January 14, led by Kinsey. Get ready to connect with fellow challenge-goers who are about to embark on this journey with you.

  • 12 Days, 12 Essential Posts:
    Each day, you'll focus on creating one of the 12 essential posts. We’ll take your essential posts from ‘just an idea’ to real, engaging content – one post and one day at a time.

  • Daily Doses of Motivation:
    Wake up to daily reminders and tips to keep you on track. These aren't just friendly kicks in the accountabili-booty; they'll spark your creativity each day.

  • Live Support at Your Fingertips:
    Join a group of fellow down-to-earth entrepreneurs who are on the same journey. Share your creations, get honest feedback, brainstorm ideas, and support each other every step of the way.

  • Accountability and Connection:
    This challenge is about more than just posting – it's about building relationships, staying accountable, and growing together.

  • Celebrate Your Content (and Hard Work):
    The challenge will wrap up with a celebration day, where we'll share our wins, lessons learned, and the amazing content we've created.

Sign up for the 12 Essential Posts Mini-Course now to snag your spot in the Live Challenge. Let's create, connect, and simplify your social media together!

Make sure you enroll before Jan. 14 to receive an invite to our Essential Post Live Challenge for free!

Got Questions?

We’ve got answers. 😘

  • Learning the strategy should only take 20-30 minutes. Content creation will depend on your own workflow. (But generally, it will take 3 days or more)

    But the cool part? Once you work your way through this course, it will get easier and quicker to create content in the future. Plus you'll be able to reuse your posts, so it will save you lots of time you might have spent creating new content down the road.

  • Totally! This course covers the essential content and messaging themes that EVERY BUSINESS should be sharing on a regular basis, no matter your industry or business size.

  • No special skills or software are required. The course is crafted to be accessible and practical for all levels, with easy-to-follow instructions and guidance.

  • When you sign up before January 14, 2024, you will be invited to the Live Challenge and gain access to community support for feedback and brainstorming ideas, as well as direct guidance and tips from Kinsey throughout the challenge (until January 28).

    You will always have support for technical issues or questions.

  • You can sign up for the 12 Essential Posts Strategy course through the sign up link on this page. The course is available immediately to start upon enrollment, and you can access the content at your own pace.

    The bonus Live Challenge will begin on January 14, 2024, and offer live support for 14 days.

    But you will always have access to the on-demand mini-course, as soon as you sign up and ongoing after the live challenge.

Don’t forget! When you sign up now, you’ll receive an exclusive invite to our Essential Post Live Challenge! Sign up now, so you don’t miss out.